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As an experienced freelancer, I am well-versed in freelancer-client interaction on both ends. I am aware of the expectations that both clients and freelancers have of one another. Finding new freelance clients can be appealing, but keeping your current freelancing clients can provide you with a higher return on investment over time and a timeless cost. The best clients are your existing clients. The cost-effectiveness and efficiency of every aspect of your freelance business are ultimately enhanced by strong client retention; it is a game-changer. In this blog, I will discuss 5 ways to improve your client retention rate and keep clients coming back for more. 1. Understand that every client’s work requirements are unique. Understanding the demands of the client is crucial for freelancers. A freelancer will eventually fail if its consumer base is weak. Your largest asset is your customer base, if you understand the clients’ work requirements and put all your efforts into making the projects successful, you can keep your clients for a long period and maintain your base in the long run. Every time you deal with a new client’s project, put yourself into your client’s shoes and come up with the best ideas based on your expertise and experience. Share it with your client and make him realize that his project is most important to you. And you are up to making it a real success. Although gaining new clients is essential, keeping your existing clients happy is equally crucial. Acquiring a new customer is seven times more difficult than keeping an existing one. Understanding the requirements of your customers and being able to satisfy them will give you a competitive edge in retaining your existing clients. The cost-effectiveness and efficiency of every aspect of your freelance business are ultimately enhanced by strong client retention; it is a game-changer. 2. Establish A Positive Relationship with Your Clients. Developing a personal connection with your customers can help them feel like they are working with a real person while also differentiating you from the competition, but remember to create personal relationships under professional behavior. Be kind yet professional to give your customers a tailored experience that makes them feel invested in the relationship as well. Pay attention to any directions or other guidance provided by a customer regarding how to accomplish a job. Follow the client's directions as closely as you can in whatever you do. You won't be reluctant to get in touch with clients you've previously worked with if you have a positive relationship with them. If you want to maintain your customers, you must have a good relationship with them. If you have, then in the future you can inform them of a new service you provide. Any new projects might be secured for you if you are in the right location at the right time. Your positive communication style shows that you are interested in their business as well. 3. Offer Top-Notch Services. Whether or not a client comes back to you for further work will depend on the caliber of your job. Using facts increases the credibility of your work, and being specific enhances quality. So if you want to work with a client for a long period of time, then make sure you comprehend your freelance brief and gather criteria before you begin working, so you can make sure your work lives up to client expectations. Delivering top-notch service is mostly focused on standing out from the crowd in terms of service quality. You are more likely to maintain your clients and keep them delighted if you provide high-quality services. Learn what your clients want from you in terms of the return on their time and money. Make sure you get in touch with the consumer and make sure they had a good experience. A surefire way to provide excellent customer service is to outperform the competition with individualized and satisfied service. Finding new freelance clients can be appealing, but keeping your current freelancing clients can provide you with a higher return on investment over time and a timeless cost. 4. Effective Communication. Effective communication is important in the freelancing field. It has the power to strengthen or damage your relationship with your client. Start by getting specific about your job and making an effort to fully understand the client's requirements. After determining what your client needs, explain to them how you may assist them in obtaining their goals in the future. To discuss with potential clients while freelancing or doing any other type of business, you must have strong communication skills. Good communication is the only thing that can help you gain more clients and retain the ones you already have. 5. Always be responsive with polite and respectful behavior. It's essential to communicate promptly and professionally with your client. Your mutual ability to trust one another will grow as a result of this and trust is a prerequisite for long-term freelance success. Therefore, first, you need to realize that your clients are important to you. Always put your client's needs first and demonstrate a sincere interest in the project. Personalize your idea as much as you can, and if necessary, suggest changes right away. Don't forget to exert the additional effort that distinguishes you from other freelancers. Final Thoughts. Since you never know when or where you'll run into new clients as a freelancer, you should make every effort to keep them, especially in the beginning. You can support yourself by doing what you love because of them! Knowing that you'll have enough work to do and that you can make money from it is a special sensation. Consider having a steady stream of clients as a benefit in your freelance career as a result. By implementing the above-mentioned strategies, you can increase your chances of retaining clients and expanding your freelance business. I wish you well with your independent work! Author: Ali Salman | Reviewed by: Zonaira Ali

To work as a freelancer, the most crucial thing is to select the right skill set for you. If you have successfully chosen your skill set, you have done half of the job. The selection of an appropriate skill set and its implementation is one of the key elements in your freelance journey. You cannot select a skill just randomly, you must have an idea of how your skill can be helpful for the clients and what are the related problems for which the clients are finding solutions. You can only be a good and successful freelancer if you are a good learner. So, keep your learning abilities alive throughout your professional life. You should acquire information related to multiple skills available on different Internet sources based on your interest. Just go through different areas of a skill that you can opt to work on. You will get to know which skill and which specific dimension of skill is best for you. Things to Consider While Selecting a Skill set. First, deep dive into your inner self and explore what you want to do as a freelancer. But your desire should be compatible with your abilities. Setting high goals is not a bad idea, but these goals should be achievable. There are multiple aspects that you must keep in mind while choosing a skill for you. You can see some of those aspects here. Academic Qualification You can opt for a skill you have already learned in your academic career. Like you have a degree in marketing, you can choose digital marketing as a freelancer. Your qualifications and learning will support you in your professional development and success. But this is an ideal scenario that your academic qualification is compatible with your freelance skill. If you have a degree in a subject that is not in demand in the freelance marketplace, you can opt for a different skill set to acquire. On the contrary, if you do not have a relevant degree or any degree at all, you can still work as a freelancer and earn money by learning a skill set of your interest. Your Area of Interest Your interest in a particular skill is one of the necessary aspects you should keep in mind while selecting a skill to work on. If you choose something you are not interested in, it will be a hard task for you to work accurately in that field. You’ll soon be exhausted from the challenges that may come up during your freelance journey. Try to make your passion your profession, so that you may enjoy working. To become a successful freelancer, you must have devotion and precision to your work which takes you higher and keeps you at the top spot. Compatible with your talent Skill and talent are two different things. Talent is your natural ability to do a task and skill is what you can achieve by learning and practicing. It is easy for a person to learn a skill related to his natural talent and ability. You can be a good artist or a good writer naturally and skills related to these talents will be best for you. If you choose a skill that is compatible with your natural abilities, it will be a great help for you in your career. Most in-demand Services Before opting for a skill set, you must research different freelance marketplaces. You can get help from Digiskills’ freelancing course and go through the marketplaces taught in the course to see which skill is most in demand and which jobs are excessively available. You can also search to explore the ratio of freelancers and available jobs in a specific skill set. It will help you to set expectations and gain a better idea of the competition that you must face while working in the freelance industry in a specific field or skill. Find the Advantages and Disadvantages of a specific skill You must take guidance from seniors, mentors, and friends who are already working on the skill you are interested in, about the advantages and disadvantages of that skill. They can guide you better about the positive and negative aspects of the challenges you might face in a specific area or field. Learn from the experience of others instead of learning after facing failure. How to improve your Skill set to keep it updated? Change is inevitable in life, things keep changing, and in this speedy life, nothing is stagnant. Things are kept updating from time to time, new software are made, and new technologies are developed. So, it is mandatory to improve your skill to an advanced level to beat your competitors. You can only be a good and successful freelancer if you are a good learner. So, keep your learning abilities alive throughout your professional life. To keep your skill set updated according to the new developments to grow in your field. • Take a professional course but do not rely 100% on your two or three-month course. • Learn new technologies and keep updating your skill over time. • Explore new things, methods, and arenas to excel in your field. • Search and research your skill on different available internet sources and platforms, including Google and YouTube. So, it can be said that to work as a successful freelancer, you must choose the right dimension for yourself. Explore yourself as well as the world around you to choose something most suitable for you. Learn a skill and keep learning new developments related to that specific skill to improve yourself and keep yourself competitive. Author: Hifsah Umbreen | Reviewed by: Zonaira Ali

If you are new to the freelancing industry and want to become an SEO writer then don’t go anyway because, in this blog post, we’ll discuss everything you need to know about SEO Content Writing. This guide will cover the basics of SEO writing, its importance in the digital world, and how much money you can earn as an SEO writer. Also, you’ll have all the information to kickstart your career in SEO writing and become a successful freelancer. Let’s get started! This guide will cover the basics of SEO writing, its importance in the digital world, and how much money you can earn as an SEO writer. Why is SEO Writing Important? Before discussing the basics of SEO writing, it’s essential to understand the importance of SEO writing. • SEO writing can help rank higher in search results. • When your website ranks higher, you can generate more money. • With SEO content writing you can bring organic traffic to your website. How Much Money Freelance SEO Content Writer Can Make Before learning a new skill, everyone wants to know the scope of that skill. The answer depends on your skill level. For example, when you’re a beginner, you can make $250 per month, but when you become an expert, you can earn up to or more than $2000 per month. How to Become an SEO Writer? If you don’t have prior background in writing and you’re thinking SEO writing is difficult to learn, you’re wrong! All you need to do is to invest some time and effort, and you’ll become an SEO writing superstar. Just keep reading this blog. The following tips can help you become an SEO writer. Step-1 Have a good grip on writing fundamentals that include planning, drafting, revising, editing, rewriting, publishing, and reflecting. Step-2 Learn SEO Writing basics that are discussed in the next section of this Blog. Step-3 Once you get command of this skill, start offering service or writing for your blog. SEO is the practice of optimizing your content higher in search result pages. As an SEO writer, you optimize your content for search engines by incorporating relevant keywords and phrases that users are searching for. Basics of SEO Writing SEO stands for Search Engine Optimization. It is the practice of optimizing your content higher in search result pages. As an SEO writer, you optimize your content for search engines by incorporating relevant keywords and phrases that users are searching for. Here are the basic practices to make your content writing optimized for Search Engines. 1. Do Keyword Research Before you start writing articles, it’s essential to perform keyword research. If you don’t do that, you might write articles on a topic that people are not even searching for. In this way, your effort will be wasted. You'll follow this practice if you’re writing articles for your blog. When you offer this service to clients, they’ll provide you with a list of keywords. 2. Write An Engaging Title The title of the article must be eye-catchy and optimized. For example, use your focus keyword in the title and make it a catchy phrase to grab the attention of the reader. The title length should be between 50-65 characters. It’s also called H1, post title, or Meta Title, so don’t get confused if you listen to these terms. 3. Permalink Should Be Concise The permalink is the full URL you see and use for any given post. Ensure that your permalink URL doesn’t contain stop words. Examples of stop words are “a, an, the, or, but, it, and so on. URL must have focus keywords. The ideal practice is to keep it short. 4. Write Meta Description In simple words, we can call it the summary of the article. You see two to three lines under the title. It’s called Meta Description. It is best to use focus keywords in it. The ideal length for a Meta description is 150-170 characters. 5. Add At Least One Image Ensure that you add at least one image to your article. Don’t forget to give an ‘alt tag’ to your image. An alt tag is also called an alternative tag; it helps search engines recognize an image so don’t forget to rename the image with the focus keyword before adding it to the article. 6. Add Internal and External Links It’s another best SEO practice. When you publish multiple blogs on your website, ensure that you interlink them. The practice of interlinking articles on your website is called internal linking. When you add a link to someone else’s website in your article, it’s called an external link. You can add internal and external links in an article depending on the article's length. 7. Use Subheadings Don’t write too long paragraphs. Divide your text into multiple headings. Use H2, H3, and so forth headings. If you can use your focus keyword in these headings, then it will be a good practice. 8. Keyword Density How many times you use your keyword in an article or blog post is called keyword density. Ideally, the keyword density should be 1-3%. For example, in a 1000-word article, your keyword should be present 10 times to achieve a keyword density of 1%. Sensibly use your keyword in the content to keep the correct density. Some More Valuable Tips for Writing SEO Content You must have heard that “Content Is King.” Didn’t you? Whether it’s written content or video content, you need to focus on the quality of the content. The following tips about content may help you create SEO Optimized articles and make them outstanding. • Content should be plagiarism-free and it shouldn’t have grammatical issues. • Use keywords naturally. Avoid keyword stuffing because it’s not a good practice. • Use your focus keyword in the title, first paragraph, subheadings, body, and conclusion. • Use more active voice than passive voice. Ensure that your passive voice sentences are not more than 10%. • Use transition keywords to build a connection between words, sentences, and paragraphs. It’s recommended to use 30% transition words. • Write a minimum 300-word blog post, but when you offer this service on Freelance Marketplaces, the client will tell you the required word count. • Use short sentences. Try to use a maximum of 19 words in a sentence. You can use long sentences as well, but it will make them difficult to read and understand. Keep your paragraphs short. Use bullet points to make content easy to read. Author: Nouman Khizar | Reviewed by: Zonaira Ali

For a freelancer, it’s not unusual to face tough clients. However, effective communication strategies can work as a ticket to add success to your freelancing career. By implementing effective strategies, you can handle challenging client interactions and achieve positive outcomes that support your overall freelancing journey What gets you in trouble in the first place? Before we jump on to discussing the issues and tricks for managing difficult clients, we must know our side is safe to ensure we don’t commit such a mistake that causes us any trouble in the first place. Some behaviors might seem offensive to the client, so it is important to understand how to deal with all your clients. Here are the things, you must be keen and concerned about before getting into a new agreement. • Read the job post twice before placing your bid on it. Understand the project's goal and then evaluate your skills for the task you are going to bid on. Place your offer only if you feel you fulfill all the job requirements. • Once you get the response from a client, ask for clear directives and the project's purpose. This is the right time to discuss any relevant thing you have in your mind. • You must understand the client’s perspective on the project. It’s important to know the client’s point of view before you start putting your efforts into the project. • Align the budget, the deliverables, your understanding, and clients’ expectations. • Make sure you have the right tools and setup to deliver your project on time and with efficiency. Remember, your clients and a professional relationship with them should be your priority as a freelancer. It is far better to discuss the project in a one-time discussion than bother your client again and again, yet come up with a poor deliverable. Even if you are a professional freelancer with proper setup and understanding, there is still a chance that you come across tricky clients. For a freelancer, it’s not unusual to face tough clients but some effective communication tips can work as a ticket to add success to your overall freelancing journey Essential Tips to Handle Difficult Clients Here are some tips and tricks for handling difficult clients through effective communication. 1- Keep the Communication Tone Professional Unprofessional communication may be the most significant reason leading to such a situation where your client wants to end the contract even if you have good command over your skills. Some of the clients (especially those who are new to the freelance platforms) observe your communication style. If your communication is not professional enough, there is the highest chance that the client will be unhappy in response. So, keeping the communication tone professional is essential. Most beginner freelancers use unnecessary emojis and smileys during the chat while talking with freelance clients. It leaves a lousy impression on the freelance client. So, always have a professional tone when communicating with clients, especially during working hours or when communicating regarding the work. Here is an example that shows the comparison of unprofessional and professional communication: Unprofessional: Hi Dear, how are you? I would like to know about the feedback for the work I sent you. ?? Professional: Hi Mr. Jons! I hope you are doing well. As I sent you the work, I would like your original feedback and a review of the work I sent you. Please, let me know if you need any revisions or editions in work. Thank you! (Your Name here) Keep the Professional Communication Style and Convert Your New Freelance Clients into Long Term Clients 2- Preferring Calls Over Texting Texting or simply chatting with the client to clarify the facts and figures is sometimes insufficient. You must have observed that a text is not enough to clear the issue or show your potential to resolve the matter, even when talking with friends or family members. And same is the case with freelance clients. So, a video or an audio meeting via a direct Freelance platform (If you got a client through a freelance platform) or by using Zoom or Skype (if you are handling a direct or local client) is a good idea. In video or audio meetings, expressing your views and eliminating the issues is easy. It’s not only suitable for effective communication but also adds the trust of your client to you. 3- Setting the Boundaries in Communication Setting some communication boundaries is one of the practical ways to avoid getting into trouble with rude clients (who may report you because of the mistakes you made as a newbie). The matter becomes more critical for beginner freelancers as they feel low confidence when they face such clients at the start of their freelance journey. The first and most important thing is communicating with the clients only on the freelancer platform. The reason is, neither the freelance platforms allow communication with clients outside the platform nor do they provide support in case of any conflict. Any communication proof that happened outside the marketplace is useless so you must keep all your conversation within the marketplace. The essential tip is to listen to your client carefully and give him what he wants. Your disagreements are fine, but if you really offer him the work revision or carefully reply to his arguments in a professional way, he will know that you care about the work. The ultimate result would lead to completing or even ending the project well. Also, remember that ending a project is 100 times better than getting a bad review. 4- Work Before Initiating a Project One of the great ways to avoid such circumstances is to check out some of the critical points before initiating a contract with a client. Here are the essential points: ? Check if the client is giving good reviews to all other freelancers ? Check if the client is paying too little money ? Observe if he is asking for extra work, he will likely lead to the difficult circumstances You can check these points when communicating with a client before he hires you. 5- Don’t Waste Your Energy on an Impossible Client It's okay if the client asks for the revision because of your mistakes as learning from the mistakes is good to make your freelancing journey peaceful and successful. So, stay calm even if you are correct and the client is unhappy. Just listen to them carefully and understand what they mean. One or a few clients may have differing views on you and your work. And it’s also expected that a client asks for multiple revisions. What if a client does not satisfy with the final delivery no matter how much effort you are putting in? Worst case Scenario and the Possible Solution! If you think your client is not convincing or getting happy with your work (which you completed by putting in your maximum effort), let the client go. Yes! This is bold but we suggest you do this as a last resort. Refrain from assuming that you are not able enough to do that specific work. One of the clients from every 100 clients may disagree with you. So, we recommend letting them go instead of convincing them and wasting your time handling that difficulty. This way, you will get mental peace after a short time of client loss worry. Again, remember that letting go of such clients is better than having a bad review on your profile. Author: Shabana Khadim | Reviewed by: Zonaira Ali

Is writing something you are passionate about? And want to pursue it as a career, then you are at the right place; we have got you covered. Making it as a freelance writer can be overwhelming, but with the right steps and dedication, you can surely succeed. If you're considering turning your writing hobby into a full-time career, you're in for a rewarding and potentially lucrative journey. However, it requires careful planning and hard work. Here are some steps to help you get started: Asking the Important Questions Now that you are ready to embark on this journey of becoming a writer. You need to self-evaluate first. Ask yourself the right questions; what are your strengths and Weaknesses as a writer, what is your experience, what is your area of expertise and niche, etc. Becoming a successful freelancer in the writing industry is no easy task. Staying motivated alone is not enough to make it in this highly competitive profession. You must ensure that you are highly qualified and have top-notch writing skills to stand out among others. Especially in the beginning, when you are not landing projects and getting freelancing jobs, you need to have the great discipline to keep yourself going. You are in for the long haul, so addressing important questions right in the beginning would help you stick with this freelance writing journey. Research is your Best Friend Research. Research. & Research! We cannot emphasize enough; how important it is to have good research skills to make it as a writer. Before you start your career as a freelance writer, try to find out everything about the industry. Since you have already identified the important questions, now you need to gather information and refer to other videos, articles, and books that can help you embark on this writing career. Also, go online and search freelance writing job platforms. This will give you an idea of which types of writers are more in demand and currently what employers are expecting from writers. It’s Time to Polish What you Already Know This one is a no-brainer. First and foremost, to become a writer, you will have to improve your writing skills. You can start your journey towards becoming a writer by first enrolling and completing the Creative Writing course offered by DigiSkills.pk. The prerequisite for enrolling in the course is, that you need to have intermediate to good command of the English language. We strongly recommend practicing writing in English, as it is an international language and most of the writing jobs offered on freelance platforms require proficiency in English. So, to improve your writing skills we urge you to read extensively. Do not limit yourself to one niche of your interest but read outside of it as well. And lastly, write because the more you practice, the more you are likely to improve. If you're considering turning your writing hobby into a full-time career, you're in for a rewarding and potentially lucrative journey. Selecting a Niche Initially, as a budding writer, we recommend that you decide on what you want to write about and focus on one area of interest. As, a freelance writer there are many areas that you can pursue like copywriting, technical writing, fictional & non-fictional writing, UX writing, and many more but it all comes down to what interests you, as the possibilities are endless. A lot of our trainees ask us if they choose a specific niche, do they have to stick to it only? And the answer to that is – Absolutely Not! Once, your writing career takes off, you can slowly but gradually write content that falls into other niches as well and make your writing versatile. Here once again ‘research’ comes into play. Research the niche you want to work in and see what type of content the readers would be interested in. Building a Great Portfolio For a freelance writer, having a portfolio is essential and it best works when it creatively demonstrates the writing skills, styles, and abilities. So, build a portfolio that showcases your expertise with professionalism and dedication. It will help your clients to see your writing style and experience in a particular niche. A great portfolio builds trust between a freelancer and the client and gives you an edge in a crowded marketplace by highlighting your strengths and capabilities as a writer. This trust may lead to increased success and higher paying job opportunities. Networking is the Way to Go Forward The idea of freelancing sounds very laid back as you get to work from home, but in reality, you must hustle a bit to make it big in the freelancing world. We recommend you join associations working for Freelancers in Pakistan. Join writing forums for new writers. Attend writing workshops and seminars. And connect with the writers around you, who are also trying to make it and succeed as freelance writers. Making connections can give you a lot of inspiration and push your career in the right trajectory. You can start your journey towards becoming a writer by first enrolling and completing the Creative Writing course offered by DigiSkills.pk. Eye on the Prize So, now you have done the hard part. Put in the effort, completed the course, and made some connections. Kudos to you for doing all the heavy lifting. And now you must be wondering. What’s next? Staying organized and continuously improving your skill is the way forward. Remember how we talked about being disciplined right in the beginning, well that is something you have to inculcate, as it will help you power through the days when you don’t feel like working at all. Now that you are running a business as a freelancer, it is crucial to develop a strong work ethic. You must keep track of your finances, deadlines, and client communication to stay organized and professional. Also, focus on learning and improving your writing craft to stay competitive in the market. So, Actually, What Does it take to become a Writer? What we want you to take away from reading this blog is to become a successful freelance writer. It is important to continuously work on improving your writing skills, including your research skill, grammar, and writing style. Also, you must be aware of the importance of managing your finances and meeting project deadlines. These were some of the tips to get you started as a freelance writer, but you need to be willing to put in the hard work and continuous improvement to make it. Try to go through all these steps and follow the tips and advice and you will surely succeed as a freelance writer. Author: Munazza Khan | Reviewed by: Zonaira Ali

What are Communication and Soft Skills? Communication Skills refer to sharing and receiving information, knowledge, thoughts, insights, and ideas whereas soft skills are the abilities that relate to your behavior when you work in a collaborative environment. Effective communication skill itself is a soft skill that is often more emphasized as it is the most significant life skill that we all need in our routine as well as our professional life. By having the ability to communicate and deal effectively with others, we can reach the epitome of legacy in our professionalism and freelancing careers. Just communicating with others is not sufficient, but to apply communication skills effectively is a real deal to be achieved. What DigiSkills.pk Offers in Communication and Soft Skills Course? DigiSkills.pk offers an excellent course to make you learn about Communication and Soft skills. The primary purpose of introducing this course is to develop skills that enable you to become a pro in communication as a freelancer. "Now, you don’t need to feel shy or confused; just take the Communication And Soft Skills course and come up with supreme confidence." This course is versatile as it consists of 3 modules. The first module contains 'Learning English Language & Grammar,' in which you will be taught about the grammar rules from basic to advanced levels. It will help to refine your grammar concepts. The second module will familiarize you with the 'Communication Skills for Freelancers' that enhances your communication standards to equip you with the knowledge of netiquettes, ethics, professional decorum, formal and informal communication, etc. The third module goes around the 'Soft skills for Freelancers' that will train you about providing flexibility and adaptability in communication so that you may win big projects at online platforms. Furthermore, the important aspect of setting MAR (minimum acceptable rate) with the local and non-local clients will also be discussed. Integration Of Communication and Soft Skills with Freelancing Usually, freelancers initiate their freelancing with a belief that their skill-specific expertise is enough to win the projects from freelance markets, but they get failed. Do you know why? Because they lack proper Communication & Soft skills. They only know how to do the task but don't know how to take on a project, how to deal with their clients, and how to keep up their freelancing business. Remember, no one can beat you to reaching your destiny in a freelancing career if you choose the right medium to acquire the skills and then implement them in your practical freelancing. You can make your place in the market if you possess strong interpersonal skills followed by effective communication skills. Let's drive through an example of freelancing in which a freelancer has a great skillset in graphic designing. He/she knows very well how meticulously an attractive promotional image can be designed. But what happens if he/she is unable to communicate with the client, fails to converse the terms and conditions of the task with the client, and flops negotiating the timeline, budget, and deliverables with the client? The freelancer would definitely fail to achieve long-term productivity in the outcomes. It just seems like he/she has the right weapons but still can't fight! Improve your Confidence in Frequent Conversations Usually, people don’t indulge in frequent conversation at a formal level. They only deal with daily errands from person to person. But as a freelancer, you must regularly communicate with the clients in a detailed but professional manner. You would be reluctant in your dealings if you lack self-confidence while communicating with clients. The course will help you get a grip on knowledge of English grammar, effective communication, and soft skills. And practicing those learned skills will be a valuable addition to your confidence in having frequent conversations. Refine the Dealing Cords As your level of communication and soft skills improves, your level of interaction and open-mindedness increases. This inclination will refine your dealing traits and enhance your style of communication. It can also make a communication connection between the freelancer and the client for Flawless and Flow-full conversation. You will be able to make a difference in passive, aggressive, and assertive communication by the end of this course. Make You Familiarized with Foreign Dealings Usually, there are two types of clients in freelance markets: local and international clients. Here comes a difference in communication concerning clients' geography. You may easily communicate with local clients due to the same socio-cultural mindset, but with international clients, you need to meet the standards of effective communication. Taking this course will help you familiarize yourself with the values of professional dealings with foreign clients. Enhance the Ability to Set MAR (Minimum Acceptable Rate) Setting MAR (minimum acceptable rate) with the clients for a project or task is the most crucial part of the dealing. Here is the point where your actual soft skills can be judged by how vigilant you are or at which level you stand out while dealing with clients. Your level of skill defines the ability to influence your client for what you have in mind. If you are good at explaining things, you can make your client agree to your rate by explaining the way you work. Your work strategy, the tools you use, and the way you come up with deliverables are the things that can be presented to a potential to crack a great deal. A good client always offers higher rates to experienced and skillful sellers. Strengthen the Conflict Resolution Ability When you are sitting at a professional place, either onsite or online, you must face issues and conflicts regarding work and discipline. At physical platforms, you usually have your companions and colleagues whose support and consensus can help resolve the issues efficiently. A bit of difficulty jumps up when you are alone (as a freelancer) and have to resolve conflicts with foreign clients on your own, especially. You need to enlighten your mind and train yourself in conflict resolution so you can maintain your rhythm of communication in the worst situation without getting the situation off the hand. Polish your Communication Insights To fill up your mind with the variety of grammar rules and vocabulary is not the sheer purpose of this course. To indulge your mind with a deep understanding of communication and soft skills are the main concerns. You will be able to know How, Where, and at which point the discussion needs to be made with the selection of the right words with the right intensity. So, what are you waiting for? Get yourself Registered and be vigilant about Enrollments to secure your spot in Communication and Soft Skills course. Author: Zahra Adeel | Reviewed by: Zonaira Ali

Becoming a freelancer seems fascinating but when you become one, it’s not something unique that you make mistakes and ruin your work or your relationships with clients at the very beginning. But don’t worry, you are not the only one; almost every freelancer does the same mistakes! A good freelancer learns from others' mistakes and it is absolutely fine. A professional freelancer always plans well to rise above possible errors. And if you want to avoid such mistakes that can mess up your work and damage your reputation as a freelance seller then this article is worth reading. Client expect a quick turnaround but if you are not good enough to deliver in time then you may lose your chance for future work. 1-Time Management: Time management is one of the basic attributes that a freelancer must have. Whether you are a student or a desk job holder you should manage your time accordingly. Deadlines for work are always for reason. Your client would expect a quick turnaround but if you are not good enough to deliver in time then you may lose your chance for future work. Freelancers who always fulfill their commitments are most reliable and loved by clients. If you get disciplined and follow the deadlines to deliver your work you’ll have a greater chance of getting hired again by the same clients. 2-Poor Communication: Good Communication can set your project up for success. On the contrary, poor communication causes a lack of clarification thus failure in delivering the best. Remember, remote work mostly depends on your communication. When you land on a project, don’t assume anything but wait for clear directives from your client. Read the instructions and be sure of what your client needs. In case of any confusion, do a check and ask questions right away. Having clear communication even if it takes time is far better than coming up with an unsure deliverable. Poor communication may cost time and effort resulting in revisions and from experience we can tell you that revisiting your previous work can be annoying. 3- Choosing a Client: Sometimes, as new freelancers, we may choose clients which are wrong for us at an initial stage. You might be thinking ‘who can be wrong as a client, well, on freelance marketplaces, the employers with no previous hiring history, or those who haven’t verified their payment method yet, or the ones who have negative feedback on their profiles can be wrong clients. So, you must figure out the right clients before you agree on a contract with any of them. Ask for the right details of the job and if a client fails to provide you with clear directives then it’s better not to work with him. Picking the wrong clients can cause you less money, and long working hours. 4- Over commitment of work: Over-commitment is another common mistake that usually freelancers do at the beginning of their freelancing career. Over-commitment means you have more work than you can efficiently handle in a reasonable amount of time. You might think, taking more and more work is a good idea but it is not true unless you know how much you are capable of. You should never commit to any work that you can’t do. If you think you can fake it until you make it then you are probably wrong because clients will notice the lack of quality in your work in the first place. And of course, you won’t be able to deliver quality work if you are dealing with more than your potential. When you compromise on quality of your work, you’ll fail to make a good impression on the client. Ultimately, the client won’t consider you for his next project. Keep in mind, honest and professional behavior can get you far in your freelancing. 5- Underpricing your skills: Newbies usually underprice their services until they get to know the worth of their skills or services. So, in beginning, there is chance that you might charge less due to lack of trending market price. To avoid facing this scenario, always perform the market research before selling your service. It should not be too high neither too low initially. As you grow and get the experience you can try new rates on new clients. You shouldn’t be overconfident for charging high but never be too down to charge what you don’t deserve. Hopefully, the article helps you in avoiding mistakes while you build your freelancing career. In case, you are still wondering about the given tips in this article, you should definitely go for the Freelancing course offered by DigiSkills Training Program. It is a great course that covers all the helpful pointers for a newbie to become a pro. Don’t miss your chance and Register yourself now. Happy Freelancing! Author: Zonaira Ali

Many beginners and young people who want to get into digital marketing wonder whether an SEO career is a great choice or not? SEO is an excellent career choice if you love digital marketing. It's a career that offers opportunities to learn and grow while offering great financial rewards. It also appeals to those with a competitive spirit. Although the industry itself is still relatively young - about 18 years old- Forbes estimated that by the end of 2020 it had surpassed an estimated net worth of $80 billion. Many business owners need a professional SEO expert to rank their sites higher on search results. As SEO is in high demand, more and more professionals are mastering this skill. Here are a few reasons why you should consider a career in SEO. The Top Reasons to Pursue a Career In SEO An SEO expert and professional can easily make handsome money working from home or online without having to look for an office job. Search engine optimization skills are in more need than before; especially, abilities like Technical SEO, SEO Auditing, and link building to improve online business presence. SEO does not need any previous degree or qualification to accomplish an expert status. You have fundamental computer abilities and have a good understanding of the Internet and excellent knowledge of Search engine working. SEO skills are more demanding in the 21st century since old and new companies frequently require SEO to cultivate their customers and revenues. SEO is a great thing to learn because it allows you to learn different online marketing strategies, content writing, and content curation that you keep ahead of other domains. At the start, you need a lot of dedication and commitment to learn all the ins and outs of SEO. Once you have excellent experience and credibility, you can work as an independent SEO service provider on different Freelancing platforms. Tutorials, blogs, make it easy to update your search engine optimization skills and learn new things. Still not convinced that SEO is a great career option? We can share the opinion of great SEO legends. Ross Hudgens, the founder of Siege Media, states SEO by far is a great career choice; it allows you to get employment in any country. In addition, SEO professionals have considerable skills, e.g., content writing, good communication, and marketing skills. Forbes estimated that by the end of 2020 it had surpassed an estimated net worth of $80 billion Julie Joyce, the founder of Link Fish Media, an American company specialized in link building and digital marketing, believes that SEO is never boring. There is always something new to learn and explore. Julie recommends if you keep up with the latest knowledge and trends, SEO is not difficult to understand and master. If you are a college or university student intrigued by technology looking to make a name in the digital marketing domain. The good news is that you can learn SEO skills for free. DigiSkills, under the Ministry of Information Technology and Telecommunication umbrella, is offering ten in-demand courses, including SEO. The course will help you learn SEO from basic to advanced levels; after completing the course, you can sell SEO-related services in international marketplaces. Take part in DigiSkills training today and transform your life. Blog by Shahzaib Ahsan